Case study

40 Aesthetics — Mobile Car Detailing

40 Aesthetics specialises in mobile car detailing services on the Gold Coast & Brisbane.

Their offerings include interior and exterior detailing, paint correction, ceramic coatings, and full vehicle protection. With a focus on high-quality products and personalised service, they cater to clients looking for convenience without sacrificing the quality of their car care — delivering top-tier results all from the comfort of their clients' homes.

The problem

40 Aesthetics was becoming overwhelmed with general detailing work, which left little time to focus on scaling the business. They wanted to shift toward ceramic coatings — a more profitable service — to drive higher revenue and growth, but needed to attract the right customers and streamline their offering to get there.

40 Aesthetics mobile car detailing
The solution

Targeting high-intent ceramic coating customers

To help 40 Aesthetics shift their focus to ceramic coatings, we implemented a targeted Google Ads campaign. It was the best choice because it let us reach high-intent customers searching for premium car care directly.

With precise targeting, we focused on clients specifically interested in ceramic coatings while controlling ad spend to maximise return — and Google Ads' measurable results let us refine the campaign for optimal performance and growth.

Vehicle detailed by 40 Aesthetics

2 Months with Apto

The results

Without fancy digital jargon, here's the run-down.

In just 2 months of working with 40 Aesthetics, we generated over 20 ceramic coating bookings — high-ticket customers for the business.

Each job cost them clinic $70, with the potential to generate over 10 times that amount in return (per coating). This is what we call a fantastic return on investment — and it showcases the power of Google Ads and quality digital marketing.

Google Ads results dashboard for 40 Aesthetics

Ready to generate consistent customers?

If you like what you’re reading, fill out the form on this page to schedule a free, 20-minute consultation with us. This no-obligation call will allow us to discuss your business and its needs to determine how we can assist you.

As we only work with service-based businesses, please refrain from filling out the form if you’re an e-commerce business that sells physical products.

Want more information about our automotive digital marketing? Call us on 0421 445 965.