Case study

Overtime Mobile Servicing

Overtime Mobile Servicing is a trusted local mechanic on the Gold Coast, owned and operated by Carey Gerrard.

With a strong focus on quality workmanship and customer satisfaction, they've built a solid reputation over the years — becoming a go-to name for reliable automotive services in the Gold Coast region.

The problem

After growing rapidly through word-of-mouth and referrals, Overtime opened its first mechanic workshop. To keep expanding, they needed a more reliable way to generate consistent enquiries beyond word-of-mouth.

Overtime Mobile Servicing
The solution

A custom landing page paired with targeted Google Ads

To help them grow, we built a custom landing page designed to convert visitors into leads, and launched a targeted Google Ads campaign focused on generating calls and quote requests.

By refining ad targeting and optimising for high-intent searches, we made sure they reached the right customers — driving a steady flow of enquiries to the business.

Overtime Mobile Servicing landing page

1st Month with Apto

The results

Without fancy digital jargon, here's the run-down.

In the first month of working with Overtime Mobile Servicing, our campaign generated 30 enquiries — a steady stream of new business that helped them grow beyond word-of-mouth referrals.

Each enquiry cost just $18, and with a booking rate of over 70%, the investment quickly turned into real revenue. It's a great example of how a well-executed Google Ads campaign delivers a strong return, turning a steady flow of enquiries into valuable customers.

Google Ads results dashboard for Overtime Mobile Servicing

Ready to generate consistent customers?

If you like what you’re reading, fill out the form on this page to schedule a free, 20-minute consultation with us. This no-obligation call will allow us to discuss your business and its needs to determine how we can assist you.

As we only work with service-based businesses, please refrain from filling out the form if you’re an e-commerce business that sells physical products. For more information about our automotive industry experience, please see the page automotive digital marketing agency.